How Start Matter Helped Milana Leshinsky Build Her Dream Product
"I always had to piecemeal my solution,
I would use Google Docs, WordPress, password-protected pages, email, CRM, and Facebook groups. My clients had multiple passwords to access different things. It was inconvenient, cumbersome, and time-consuming."
- Milana Leshinsky, Founder of Coaching Genie
The Search for a Better Solution
Milana tried many platforms, but they didn't work for her needs. Some were too complicated. Others didn't have the right features. Many had too many features, making them complex to use.
She wanted a simple platform designed specifically for her coaching business. But who could build it?
Finding the Right Partner
One day, Milana met Murray Gray, who immediately recommended Start Matter. From the first meeting with Valery Satsura, the owner of Start Matter, Milana was impressed.
"I was shocked how quickly he understood what I was trying to achieve,
He immediately saw my vision and even suggested things I didn't think about."
- Milana Leshinsky, Founder of Coaching Genie
Murray Gray, who made the introduction, has his own positive experience with Start Matter.
"Our experience working with Start Matter was incredible. In a haystack full of development firms who over-promise and under-deliver, feel lucky to have found them."
- Murray Gray, Founder of Xperiencify
Quick Development and Launch
Within just a few months, Start Matter developed the first version (MVP) of Milana's product. This allowed her to demonstrate it to customers right away. A few months later, she launched the full product.
The development process was smooth because Start Matter truly listened to Milana's needs. Although she had some programming background, she wasn't a developer.
"I knew what I wanted the result to be, but I didn't know how to achieve it," she explains. "Talking to my Start Matter team always made me feel like, 'Oh yeah, let's do that!'"
- Milana Leshinsky, Founder of Coaching Genie
A Simple Product That Clients Love
The final product was exactly what Milana wanted - simple and easy to use.
"What people love most about it is the simplicity, how simple it is and how easy to understand the tool is,"
- Milana Leshinsky, Founder of Coaching Genie
Five years later, Milana and Start Matter are still working together. This long partnership shows the value of finding the right development team.
Want to build a product like Milana did?
Milana started with a clear vision, but no technical team. We helped her turn that vision into a simple, scalable product -- and supported it for years.
If you have an idea and want a development partner who truly understands your business, let's talk.
Why Clients Choose Start Matter
Milana's experience isn't unique. Other clients share similar success stories:
"If you want real development professionals with the know-how to get things done, Start Matter got you covered."
- Michael Davidovich, Founder of API Nation
"They've tackled 'impossible' projects for my firm. The team is professional with amazing project management and timely communication."
- Kjael Skaalerud, Managing Partner of Skaling Ventures
The Start Matter Difference
What makes Start Matter different from other development companies?
Based on client feedback, it comes down to:
1. Understanding your vision - They quickly grasp what you're trying to achieve
2. Clear communication - Regular updates and explanations in simple terms
3. Fast development - Getting an MVP ready quickly to test with real users
4. Professional management - Organized processes that keep projects on track
5. Technical expertise - Skilled developers who can work with any technology
6. Long-term partnership - Ongoing support that evolves with your business
Is a development team right for you?
It's normal to have questions about cost, timelines, communication, and what the process actually looks like.
We've answered the most common concerns founders have -- clearly and honestly.
Enjoyed this article? Share it with others