Thoughts, Tips & Insights
Expert guides on MVP development, AI integration, tech stacks, and scaling startups from idea to launch.
Coaching platforms are being told to add an AI coach. We'd build the opposite first: automate the admin around each session and leave the coaching to the coach. Here's the split we use, from five years of building Coaching Genie with Milana Leshinsky. Read more
Founders keep paying agencies that stopped shipping because firing them feels harsh. They were paid and they didn't deliver. Here is the email to send, the four things to have ready first, and what to do the morning after. Read more
What happens in the two weeks between letting the old team go and a working production deploy. Day by day: what the audit checks, what you own by day 3, what ships first, and the three steps founders most often skip. Read more
When AI copy sounds generic, teams lengthen the prompt. The model doesn't need more adjectives. It needs facts about each customer's offer and audience, plus samples of how they write, collected up front. Here is how to structure that context, and how Irresistible Bot does it. Read more
The platform worked in the demo and was signing institutions. Underneath, authorization was broken, organizations could see each other's data, uploads failed, there was no deploy process, keys were hardcoded and there were no tests. Here is what we found and six checks for yours. Read more
Xperiencify's AWS bill went from $10,000 to $2,000 a month in 14 days. Nothing was migrated and nothing was rewritten. We removed what nobody used and made the database do less work. Here is the method and the checklist we use. Read more
A demo proves the model can do the job once, for you, on data you picked. Production asks whether it does the job for every customer, using only their data, at a cost you can carry. Here are the six gaps we check before an AI feature leaves beta. Read more
SportsID gives an athlete one permanent record that travels from camp to college. CoachID hires coaches off the same idea. Two products, one identity underneath, and that underneath part is where the engineering actually lives. Read more
WooCommerce got Idlecorp's store live in a weekend. It couldn't get them past a plugin-stacked checkout and recommendations that didn't actually personalize anything. Here's why we moved the whole platform to Saleor. Read more
Midway through building Sales Leverage, the founder's personal situation made it impossible to keep funding the build on schedule. We shipped it anyway. He paid in full once he could. Read more
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