Thoughts, Tips & Insights
Startup scaling playbooks: architecture, teams, processes, and cost efficiency.
A senior engineer in 2026 is more expensive (year-one outlay) and harder to find (60–90 day pipelines). A senior engagement is cheaper and starts in a week. The math everyone uses for this decision is out of date. Here's the current version. Read more
About one in five founders ask. We always say no. The reasoning isn't about loving the cap table — it's about what equity does to incentives on a 2–8 week engagement, and what we ask for instead. Read more
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