Milana Leshinsky had a problem. As the creator of Coaching Genie and a business strategist who helps coaches and speakers, she was using too many different tools to work with her clients.
“I always had to piecemeal my solution,” Milana explains. “I would use Google Docs, WordPress, password-protected pages, email, CRM, and Facebook groups. My clients had multiple passwords to access different things. It was inconvenient, cumbersome, and time-consuming.”
The Search for a Better Solution
Milana tried many platforms, but they didn’t work for her needs. Some were too complicated. Others didn’t have the right features. Many had too many features, making them complex to use.
She wanted a simple platform designed specifically for her coaching business. But who could build it?
Finding the Right Partner
One day, Milana met Murray Gray, who immediately recommended Start Matter. From the first meeting with Valery Satsura, the owner of Start Matter, Milana was impressed.
“I was shocked how quickly he understood what I was trying to achieve,” she says. “He immediately saw my vision and even suggested things I didn’t think about.”
Murray Gray, who made the introduction, has his own positive experience with Start Matter.
“Our experience working with Start Matter was incredible. In a haystack full of development firms who over-promise and under-deliver, feel lucky to have found them.”
— Murray Gray, Founder of Xperiencify
Quick Development and Launch
Within just a few months, Start Matter developed the first version (MVP) of Milana’s product. This allowed her to demonstrate it to customers right away. A few months later, she launched the full product.
The development process was smooth because Start Matter truly listened to Milana’s needs. Although she had some programming background, she wasn’t a developer.
“I knew what I wanted the result to be, but I didn’t know how to achieve it,” she explains. “Talking to my Start Matter team always made me feel like, ‘Oh yeah, let’s do that!'”
A Simple Product That Clients Love
The final product was exactly what Milana wanted – simple and easy to use. “What people love most about it is the simplicity, how simple it is and how easy to understand the tool is,” she says.
Five years later, Milana and Start Matter are still working together. This long partnership shows the value of finding the right development team.
Why Clients Choose Start Matter
Milana’s experience isn’t unique. Other clients share similar success stories:
“If you want real development professionals with the know-how to get things done, Start Matter got you covered.”
Michael Davidovich, Founder of API Nation
“They’ve tackled ‘impossible’ projects for my firm. The team is professional with amazing project management and timely communication.”
Kjael Skaalerud, Managing Partner of Skaling Ventures
“We have been working with this company since 2018. They are true professionals, incredibly engaged, and deliver top-tier results.”
Mateusz Dałek, Head of Project Delivery at Growcode
The Start Matter Difference
What makes Start Matter different from other development companies? Based on client feedback, it comes down to:
- Understanding your vision – They quickly grasp what you’re trying to achieve
- Clear communication – Regular updates and explanations in simple terms
- Fast development – Getting an MVP ready quickly to test with real users
- Professional management – Organized processes that keep projects on track
- Technical expertise – Skilled developers who can work with any technology
- Long-term partnership – Ongoing support that evolves with your business
If you’re looking for a development partner who can turn your idea into reality without the usual headaches, Start Matter might be the team you’ve been searching for.
Contact us today to discuss how we can help bring your vision to life.
