Thoughts, Tips & Insights
Building MVPs and full products for startups from idea to launch.
About one in five founders ask. We always say no. The reasoning isn't about loving the cap table. It's about what equity does to incentives on a 2–8 week engagement, and what we ask for instead. Read more
He didn't tell us right away. He kept sending short replies. Apologizing for the delay. Saying things would clear up soon. For weeks, we assumed it was a cash flow problem -- the kind every early-stage founder runs into at some point. Read more
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